Updates to Google Ads Search Query Matching in 2024: What to Know

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Over the last few years, there have been quite a few changes to how keywords work on the Google Ads platform. Whether it was the addition (and subsequent removal) of the modified broad match type, the introduction of close variants for exact match, or the shift in how phrase matching will apply, there’s constantly something new happening that causes Search campaigns to perform differently than they used to.…

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