Brand trips: To book or not to book?

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Dubai. Finland. Vermont. These are just a few of the many near and far-flung destinations influencers have been invited for coveted brand trips.
Fueled in part by the rise of creators and influencer marketing, these in-person excursions have become a luxurious—and sometimes polarizing—way of bringing a brand to life (while also serving as a content engine in and of itself).…

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