In all things technology, change is the only constant. This year alone has brought more uncertainty than ever before, and the IT shadows have felt full of perils. With the onset of the pandemic, the way consumers shop has shifted faster than anyone could have predicted. The move to online shopping vs. brick and mortar stores was already happening, but it’s significantly accelerated just this year alone. Shoppers have quickly transitioned to online purchasing, resulting in increased traffic and varying fulfillment needs. Shopper expectations have evolved as well, with 66% of online purchasers choosing a retailer based on convenience, while only 47% choosing a retailer based on price/value, according to Catalyst and Kantar research. So the pressure is on for retailers to become digital and make sure shoppers are happy. But there’s no reason to be spooked out. Done right, you can serve customers better with an understanding of their customers’ purchasing behavior and patterns us...
