How Miami Beach broke up with spring break: An inside look at the viral social media campaign (plus their new matchmaking quest)

We’ve all seen content for how to go viral. But virality isn’t always the main goal for brands. Instead of crafting a plan with the intention of creating viral social media campaigns, they have other goals in mind, whether it’s building their brand story or promoting a new product line.…

The post How Miami Beach broke up with spring break: An inside look at the viral social media campaign (plus their new matchmaking quest) appeared first on WIREDGORILLA.

from WordPress https://wiredgorilla.com/how-miami-beach-broke-up-with-spring-break-an-inside-look-at-the-viral-social-media-campaign-plus-their-new-matchmaking-quest/